• European Commission's Seventh Framework Programm
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Key Facts:
Project start: 1 January 2011
Project end: 31 December 2012
Funding Scheme: European Commission's Seventh Framework Programme
(Coordination and Support Action)
EU Contribution: 1,423,082 €
Grant Agreement Nr: 263962


Coordinator: Collaborating Centre
on Sustainable Consumption and
Production (CSCP)
Project Director: Cheryl Hicks
Project Manager: Nora Brüggemann

EC Scientific Officer: Perla Srour-Gandon

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General Project Information Material

Project Flyer:

Download the SPREAD Project Flyer

The project flyer presents short and concise information on the SPREAD Sustainable Lifestyles 2050 project. It answers the questions: What is SPREAD Sustainable Lifestyles 2050 and why did we initiate the project? The leaflet also explains how we work, who is involved and how you could join SPREAD Sustainable Lifestyles 2050. You will also find information on how to learn more about SPREAD Sustainable Lifestyles 2050 and how to engage with us.

The Baseline: Existing Knowledge on Sustainable Lifestyles

Conference baseline report:

The purpose of this draft report is to provide participants of the launch conference of the SPREAD Sustainable Lifestyles 2050 project with some background on the current know-ledge, experience and insights available on sustainable consumption and lifestyles. This document presents several themes and questions for further discussion at the conference. 

Baseline report on sustainable lifestyles (full version):

This final version of the baseline report entitled "SUSTAINABLE LIFESTYLES: TODAY’S FACTS & TOMORROW’S TRENDS"  provides a synthesis of research, leading policy and practice, and stakeholder views on potential pathways toward sustainable lifestyles. The purpose of this report is to provide the necessary background information to support the SPREAD social platform participants in creating a holistic vision of sustainable lifestyles in 2050 and recommendations for a plan of action.

Baseline report on sustainable lifestyles (short version):

This is the executive summary of the final version of the baseline report entitled "SUSTAINABLE LIFESTYLES: TODAY’S FACTS & TOMORROW’S TRENDS". 

Conference report:

The report aims to present the content of the SPREAD launch's conference. The event covered a number of different themes, shared the visions of many experts and inspired the participants with a variety of different initiatives. The report provides an overview of the topics dealt with and a summary of the lessons learnt.

SPREAD infographic: Understanding Sustainable Lifestyles in the EU

To enable a better understanding of sustainable lifestyles in Europe, this infographic visualises connections between EU lifestyle impacts, behaviour drivers, infrastructure enablers and promising practices.

Energy workshop newsletter:

This nicely layouted, short synopsis of the SPREAD Energy Workshop outlines the roles that research, new business models and policy both at the European and local level can play in fostering lifestyle changes. It also shows the links of future sustainable lifestyles with the progress on the Energy Roadmap 2050.

Current Emerging and Sustainable Practices

Visual material on emerging visions

This visual material presents emerging best practices and emerging visions on sustainable lifestyles not yet present in Europe but that help to imagine what today’s promising practices could look like if projected into the future.

Emerging Idea Cards

A pack of cards presenting provocative ideas for 2050, built on present time emerging promising practices and solutions. They are conceived to support and feed the social and technical conversation about the future between experts and ordinary people.

Policy Brief (First Policy Brief, Feb. 2012):

This document presents the SPREAD’s preliminary findings. It provides policy considerations from the review of existing knowledge and examples of current promising practice. It presents four alternative and emerging visions of future sustainable lifestyles, and explores the drivers, barriers and gatekeepers that may help or hinder the proliferation of more sustainable living options. A final policy brief will be delivered at the conclusion of the project, in December 2012, and will include concrete policy recommendations.

Future Scenarios and Sustainable Lifestyles

Scenarios for Sustainable Lifestyles 2050: From Global Champions to Local Loops

This nicely designed report highlights four different options of more sustainable future ways of living in 2050. They provide a starting point for identifying opportunity spaces for the development of creative strategies to not only mainstream current sustainable practices but also to develop new solutions for more sustainable living societies. 

Recommendations to achieve Sustainable Lifestyles


This Memorandum presents first findings of the SPREAD Sustainable Lifestyles 2050 project. It is intended to provide the European Commission with input in the form of potential research topics regarding the preparation of future research programmes, particularly concerning the needs for future social scientific research on sustainable lifestyles.

Final Research Agenda (full version):

The research agenda presents the most important topics for future research on sustainable lifestyles and the related methodologies. It aims to support EU research policy makers in the formulation of future research programmes that address societal challenges to sustainable lifestyles and that support the EU 2020 Strategy. In addition, the research agenda provides a clear overview of themes and topics that can be concretely taken up for further research.

Final Research Agenda (short version):

This is the executive summary of the Final Research Agenda. 

EU Sustainable Lifestyles Roadmap 

EU Sustainable Lifestyles Roadmap and Action Plan 2050:


The roadmap uses the various outputs of the SPREAD project and extensive stakeholder input from 13 workshops to propose actions that will get us on track to more sustainable living in Europe in this decade - from social innovation, products, service and business model innovation, skills for jobs of the future, policy and governance recommendations. The document outlines the action strategies and opportunity spaces for policy makers towards more Sustainable lifestyles.

Policy Brief presenting the Roadmap for Sustainable Lifestyles in 2050:


The policy brief gives easy access to the content of the EU Sustainable Lifestyles Roadmap and Action Plan 2050 for policy makers. It demonstrates pathways to reach sustainable lifestyles in 2050 and gives recommendations on the role of policy in this process.

Timelines detailing the actions of the Roadmap:


The timelines show the concrete must haves which need to be reached from 2012-2050 for sustainable living. The must haves are shown for the key enablers governance, economy and social innovation & behaviour change. Four additional pathways details the must haves for the topics of consuming, living, moving and society.

Outcomes of the People's Forum

iFuture – The Diversity of Sustainable Lifestyles:


The document outlines the outcomes of the people’s forum which took place in Finland, Spain, Hungary, Germany and online with participants from all over Europe. It gives insights into their current and potential future lifestyles, it explores the real lives behind the footprints: the way these people live, move, eat, consume, spend their free time and why they do it that way; what they value, who are important to them, what motivates them, what holds them back, what they think about people around them, how they feel about change and the future.

Closing conference report

Catalyzing Action: Closing conference report:


The report summarizes the content and findings of the project's closing conference held on November 26 & 27, 2012 in Brussels. Summaries of key note speeches, workshops and key messages give an overview on the topics covered and the discussions that took place. 

Magazine summarizing the outcomes of the Project

European Lifestyles: The Future Issue:


The Future Issue is your guide redefining the good life and enabling the future you want. The magazine is summarizing all outcomes of the SPREAD Sustainable Lifestyles 2050 project. The issue takes you on a journey to the future and seeks to inspire the change agents in all of us. You learn about current unsustainable trends, see where the change is already happening today and which initiatives are leading. You can see how people like you and me can change their material footprint of today and live a sustainable life in 2050. You can also calculate your personal material footprint. To imagine how life in 2050 might look like, you can go on a journey to four different travel destinations displaying societies in 2050.