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Key Facts:
Project start: 1 January 2011
Project end: 31 December 2012
Funding Scheme: European Commission's Seventh Framework Programme
(Coordination and Support Action)
EU Contribution: 1,423,082 €
Grant Agreement Nr: 263962


Coordinator: Collaborating Centre
on Sustainable Consumption and
Production (CSCP)
Project Director: Cheryl Hicks
Project Manager: Nora Brüggemann

EC Scientific Officer: Perla Srour-Gandon

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SPREAD Visions and Policy Action Conference, 10 November 2011, Brussels, Belgium

The SPREAD Sustainable Lifestyles 2050, European Social Platform FP7 project organised the conference: "Sustainable Lifestyles 2050: Visions and Policy Actions. A high-level roundtable for policy-makers, experts and practitioners". 

This event took place on 10 November 2011 (from 10am to 4.30 pm) at the Representation of the State of North Rhine-Westphalia to the European Union, Rue Montoyer 47, Brussels, Belgium.

Key themes:

  • Vision 2050: What will a future where all Europeans are living more sustainably look like? Experts from policy, business, society and design will present their visions for more sustainable futures
  • Promising practice 2011: What are current learnings and promising practice for sustainable living from across the EU-27? Entrepreneurs and practitioners addressing more sustainable living models, today and from across Europe, will present their promising practices
  • Policy: What policies will enable more sustainable living options across Europe? Policy-makers, experts and practitioners will discuss promising policy practice already delivering more sustainable living and co-create policy action pathways to more sustainable lifestyles of the future


10.00 – 10.30 Sustainable lifestyles: Present and future. An introduction to the SPREAD project

To download the available presentations, please click here.

10.30 – 12.00 Visions for more sustainable lifestyles from across the EU. Panel Discussion

  • Policy: Jan Philipp Albrecht, Member of the European Parliament
  • Business: Dick Toet, Vice President Category External Affairs Unilever
  • Civil Society: Martijn van der Linden, Platform DSE
  • Design: Francois Jegou, Strategic Design Scenarios
  • Regional view: Jozsef Szlezak, REC

12.00 – 13.00 Lunch Break. Your ticket to the Future: Visualising more Sustainable Lifestyles 2050 

13.00 – 14.00 Promising practices of more sustainable lifestyles models and initiatives from across the EU. Panel Discussion

  • Current impacts of European Lifestyles, Lars Mortensen, European Environment Agency
  • Eco-communities, Sue Riddlestone, Bio Regional
  • Collaborative consumption / Sharing economy, Juha Koponen, CEO & Co-Founder Netcycler Oy
  • Healthy lifestyles, Tobias Leenaert, Ethical Vegetarian Alternative
  • Nudging & promising policy practice, Graham Russell, Centre of Expertise on Influencing Behaviours, Defra  

14.00 – 15.30 From vision to action: Policy pathways to sustainable lifestyles 2050. Working Group Discussions, led by WG leaders Policy mechanisms to enable more sustainable lifestyles visions via Living, Moving,Consuming, Health & Society

15.30 -15.45 Coffee Break 

15.45 – 16.30 Bringing actions on stage: Outcomes of workshop discussions Plenary session

The final conference agenda can be downloaded here.