Key Facts:
Project start: 1 January 2011
Project end: 31 December 2012
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Launch conference “The Future of Sustainable Lifestyles and Entrepreneurship” puts social innovation at the centre
On 24 and 25th May 2011 the SPREAD Sustainable Lifestyle 2050 project will be launched at the conference “The Future of Sustainable Lifestyles and Entrepreneurship”, taking place in Cologne (Hürth), Germany. This will be the first event to link the existing knowledge on sustainable lifestyles, with the creativity and innovation needed to overcome current barriers to sustainable moving, consuming, living and the creation of a sustainable society.
The conference puts innovation at the centre of its dialogue because we feel strongly that to achieve sustainable lifestyles we need to radically rethink current systems that are driving unsustainable trends of global ecological overshoot and vast inequities in human well-being. It will provide a platform for participants to sample the latest and greatest thinking on sustainable lifestyles.
Roundtable and workshop discussions will provide the next agendas for research, policy and action to promote, incubate and enable sustainability-driven lifestyles. Entrepreneurs, intrapreneurs and innovators working on solutions addressing sustainable lifestyles will be invited to test and improve their concepts and business models with potential buyers and promoters. A marketplace, networking spaces, match-making, and workshops will help participants to identify and engage in activities with tangible impacts today and for future planning.
We aim to directly address the current urgency for fast progress and new solutions within new cultural and policy frameworks that will drive sustainable lifestyles into the future. For more information see: 
www.future-lifestyles-entrepreneurship.org
