Key Facts:
Project start: 1 January 2011
Project end: 31 December 2012
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About the Project
What is SPREAD Sustainable Lifestyles 2050?
SPREAD Sustainable Lifestyles 2050 is a European social platform project running from January 2011 to December 2012. Different societal stakeholders – from business, research, policy and civil society – are invited to participate in the development of a vision for sustainable lifestyles in 2050. This process will result in a roadmap for strategic action for policy makers and will deliver innovative ideas for business, research and society, regarding the enabling of sustainable lifestyles in European society.
Why SPREAD Sustainable Lifestyles 2050?
Our project addresses the challenge of maintaining or improving quality of life of an ageing European society while at the same time reducing current levels of energy, transport and resource use. Societal innovation and significant changes in behaviours and lifestyles are vital to achieve long-term economic prosperity for all within the bio-capacity of our planet. Knowledge on sustainable lifestyles is scattered and so are sustainable project initiatives. We aim to bring together current knowledge, experience and relevant stakeholders in a dialogue process, in order to articulate and clarify the main societal challenges that we face in our attempts to reach more sustainable lifestyles. It is also important to analyse the drivers for unsustainable consumption patterns and stop them in order to make the transition towards sustainable lifestyles.
Why is it unique?
