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Project start: 1 January 2011
Project end: 31 December 2012
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(How) can social media contribute to sustainable lifestyles? SPREAD led panel discussion and workshop
What promising practices already exist? And what could the contribution of social media be in the future, for example in 2050? What are the steps needed in order to reach the vision of sustainable ways of living regarding social media? These are the questions that were discussed at the recent Social Media Week 2012 in Hamburg, Germany.
Social Media Week 2012
These questions were in the focus on 17 February at the Social Media Week 2012. SPREAD project manager Nora Brüggemann discussed this interesting topic with the following exciting experts:
- Sophie Utikal kleiderkeisel.de
- Christian Piepenbrock, nachbarschaftsauto.de
- Benedikt Schaumann, 9flats
- Prof. Peter Wippermann, Trendbüro
- Heiko Hebig, Spiegel online
Reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change, the Social Media Week in February 2012 focused on Empowering Change through Collaboration. This theme was designed as a call to action, allowing individuals and organizations around the world to explore how social media empowers citizens, increases mobility, enables mass collaboration, develops hyperlocalism, maximizes interconnectedness, fosters knowledge creation & sharing, bolsters leadership, and encourages global empathy.
The CSCP presented the SPREAD Sustainable Lifestyles 2050 project in this context and organised an expert round, as well as an additional workshop to showcase current contributions of social media (e.g. swapping platforms, ...) to sustainable livings models, the potential to strengthen that role in the present and to discuss and question the potential role in the future.
If you understand German, you can watch this interesting discussion online as it had been 
livestreamed. (Only available for a limited amount of time.)
For more background information, see also this German blog.http://socialmediaweek.org/hamburg/2012/02/17/spread-sustainable-lifestyles-2050-project-2/
To learn more about the Social Media week, click here.
